By Praveen Ananthula 1. Sitelink extensions Google allows you to include up to 25 characters in their site links descriptions. According to Google, more crisp links performs better and It advises aiming for a baseline of 18-20 characters for desktops links and 12-15 for mobiles. 2. Call extensions Call extensions are a type of ad Read more about 7 Google Ads Extensions should use for your business[…]
By Praveen Ananthula Mere preparation didn’t help Rand Fishkin start Moz, the famed digital marketing SaaS company. At some point of time, he had to look beyond the blueprints created, and step out into the market. In the corporate world with changing market dynamics, shifting customer preferences and a vibrant competitive landscape, you can never Read more about Another Run-of-the-mill digital marketing agency? Why DigiBook Now?[…]
By PRAVEEN ANANTHULA There was an electronics hardware repair firm. They had a robust offline presence, operating from different outlets across cities. But the owner heard how Robert Bosch were killing it at converting leads from their online channels. The firm decided to test the waters by building an online marketing plan with a modest Read more about Why Every Business Needs A Robust Digital Marketing Strategy[…]
By PRAVEEN ANANTHULA Startups usually start their journey on a shoestring budget. If chances are you have searched for which are the top digital channels to promote your business, you might have been one of the 3.5 million searches done on Google every minute. Yes, that’s mind-numbing. However, since every channel markets itself as ‘THE IDEAL Read more about Finding The Best Digital Marketing Channels For Your Business[…]
